Basketr

Basketr Grocery Price Index

August 2026

167389 products tracked across 13 UK supermarkets · Updated 26 August 2026

Key Findings

Ocado has the most deals right now (6,248)

Average saving of £2.77 per deal (26.4% off).

Baking potatoes: £2.33 gap between cheapest and most expensive

Baking potatoes costs £0.27 at Tesco but £2.60 at Waitrose — 863% more.

Beef mince (500g): £3.15 gap between cheapest and most expensive

Beef mince (500g) costs £2.40 at Tesco but £5.55 at Dunnes — 131% more.

Aldi is the cheapest UK supermarket for everyday essentials

A basket of 19 everyday items averages £1.28 per item at Aldi, vs £2.62 at Dunnes — 105% more expensive.

Biggest price increase this month: Oral-B Vitality PRO Black Electric Tooth up 100.0% at Waitrose

Was £25.00, now £50.00 (£25.00 increase).

Basket Comparison: Everyday Essentials

Ranked by average price per matched item

1
Aldi CHEAPEST

<built-in method items of dict object at 0x75d51cdd7dc0>/ items · Total £16.61

£1.28/item
2
Tesco

<built-in method items of dict object at 0x75d51cdd5f40>/ items · Total £27.93

£1.47/item

+15%

3
Sainsbury's

<built-in method items of dict object at 0x75d51db64ec0>/ items · Total £30.47

£1.69/item

+32%

4
ASDA

<built-in method items of dict object at 0x75d51cfed540>/ items · Total £29.98

£1.87/item

+46%

5
Morrisons

<built-in method items of dict object at 0x75d51db67ec0>/ items · Total £30.54

£1.91/item

+49%

6
Iceland

<built-in method items of dict object at 0x75d51cfefc00>/ items · Total £30.36

£2.02/item

+58%

7
Waitrose

<built-in method items of dict object at 0x75d51cdd48c0>/ items · Total £38.10

£2.38/item

+86%

8
Ocado

<built-in method items of dict object at 0x75d51db66fc0>/ items · Total £32.08

£2.47/item

+93%

9
Dunnes

<built-in method items of dict object at 0x75d51cdd7fc0>/ items · Total £34.06

£2.62/item

+105%

Biggest Price Gaps

Same item, different store — where you save most by shopping around

Extra virgin olive oil (500ml) £3.60 gap

£4.00 at Waitrose vs £7.60 at Ocado

Beef mince (500g) £3.15 gap

£2.40 at Tesco vs £5.55 at Dunnes

Baking potatoes £2.33 gap

£0.27 at Tesco vs £2.60 at Waitrose

Orange juice (1L) £2.23 gap

£1.17 at Tesco vs £3.40 at Waitrose

Mature cheddar (350g) £2.05 gap

£1.95 at Aldi vs £4.00 at Ocado

Butter (250g) £2.03 gap

£1.67 at Iceland vs £3.70 at Co-op

Chicken breast fillets £2.01 gap

£1.99 at Aldi vs £4.00 at Waitrose

Sugar (1kg) £1.95 gap

£1.00 at Heron Foods vs £2.95 at Waitrose

Deals Landscape

35362 active deals across 167389 products (21.1%)

Ocado 6248 deals
avg 26.4% off

£2.77/deal

Tesco 6047 deals
avg 26.9% off

£1.83/deal

Morrisons 5900 deals
avg 25.4% off

£1.35/deal

ASDA 5650 deals
avg 22.8% off

£1.01/deal

Sainsbury's 5559 deals
avg 26.4% off

£1.84/deal

Dunnes 2298 deals
avg 26.5% off

£1.50/deal

Iceland 1974 deals
avg 24.1% off

£0.74/deal

Waitrose 962 deals
avg 25.5% off

£0.92/deal

M&S 543 deals
avg 30.7% off

£4.35/deal

Aldi 181 deals
avg 8.9% off

£0.25/deal

Loyalty Card Value

How much each card saves you right now

Tesco Clubcard

4701 exclusive deals

avg 27.0% off

£1.99/deal

Nectar (Sainsbury's)

5219 exclusive deals

avg 26.1% off

£1.81/deal

Morrisons More Card

257 exclusive deals

avg 23.2% off

£4.16/deal

Price Movements (Last 30 Days)

Biggest Increases

Oral-B Vitality PRO Black Electric Toothbrush +100.0%

Waitrose: £25.00 → £50.00

Cif Infinite Clean Antibacterial Spray Cleane +100.0%

Waitrose: £2.00 → £4.00

Cif Infinite Clean Apple & Jasmine Anti-Bac C +100.0%

Waitrose: £2.00 → £4.00

Cadbury Dairy Milk Chocolate Mousse Dessert +100.0%

Waitrose: £1.25 → £2.50

Huggies Pull-Ups Unisex Night Time Training N +100.0%

Waitrose: £3.75 → £7.50

Biggest Decreases

Plenty Original Kitchen Roll 8 Rolls -78.6%

Iceland: £14.00 → £3.00

Extra Virgin Olive Oil 500ml -72.4%

Waitrose: £14.50 → £4.00

Extra Virgin Olive Oil 500ml -72.4%

Waitrose: £14.50 → £4.00

Extra Virgin Olive Oil 500ml -72.4%

Waitrose: £14.50 → £4.00

Extra Virgin Olive Oil 500ml -72.4%

Waitrose: £14.50 → £4.00

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Journalists: data available on request. All stats in this report are free to quote with attribution to Basketr (basketr.app).

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Methodology

Prices scraped from 13 UK supermarket websites: Tesco, Sainsbury's, ASDA, Morrisons, Aldi, Lidl, Iceland, Waitrose, Ocado, M&S, Co-op, Dunnes, and Heron Foods.

For the basket comparison, we select the cheapest matching product at each store for everyday items. Products are not identical across stores (different brands/sizes may be compared).

Loyalty card prices (Clubcard, Nectar, More Card) are included where available, as this reflects what most cardholding shoppers actually pay.

The "average per item" ranking is fairer than raw basket totals when stores match different numbers of items, but is still imperfect.

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